Settled - NZ Healthcare Explainer Video
2025
The challenge was to explain New Zealand’s healthcare system to international students who have just arrived in New Zealand to study.
A common issue
As an international student, arriving in a new country is overwhelming, schools do provide information on assimilating new students to New Zealand’s culture and way of life. However, there is a lack of information about healthcare for international students, other than the yearly update of their health insurance.
The plan was to create a fun AI mascot that could act as a guide for students in navigating the healthcare system in New Zealand.
This led to the creation of the mascot “Settled”, a friendly, rounded ball, with playful behaviors and an expressive face.
Mascot was designed with the team
Experimentation - Styleframes and Color palette
After the mascot and storyboard were decided, different styleframes with different visual styles were made. From using dull blues and greens to bright gradients made with shades of blue and purple. Instead of using flat 2d vectors, the vectors were made with depth to resemble fake 3D.
The result
Settled comes to life, informing the viewers of the meaning of General Practitioners (GPs) and how international students can register as casual visitors. This led to fewer worries and doubts due to being more informed.