Headspace Sleep - Promotional Feature
2024
The challenge was to create a promotional package and additional animations that advertise the release of a brand new feature to non-app users, as well as showcase its functionality to existing users.
Inspiration - Sketches & Storyboards
Through brand research and the process of experimentation with rounded geometric body shapes, cartoony facial features, and poses, the final character design emerged.
A relatable experience
Using the brand’s signature purple to convey the story of a family’s nightly routine and what nightmares keep them up at night. Also, showcases how the Sleep function in the app works and the sense of calm one experiences after using Headspace Sleep.
Besides animating the video, website gifs, and short-form content were made for the social media platforms to engage the target audience in exploring the Headspace app.
Website Gifs
Social Media post - Instagram